In 2022, Boomer Lightning approached alavista.mx with an urgent need to modernize their website, resolve payment gateway issues, and begin positioning themselves digitally. Despite having been around for over a decade, they lacked a clear digital social brand presence or functional sales channels.
The project began with a focus on consolidate your B2C channel, restructuring its store, building visual content, and activating high-impact campaigns. Over the past 8 months of collaboration, the focus strategically evolved toward B2B model, developing specific campaigns for micro-segments such as architects, hardware stores, electricians, and distributors. The entire project was operated, coordinated, and fully advised by alavista.mx: from web development to campaigns, logistics, content, sales support, and results analysis.
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Boomer Lightning faced a critical scenario: Their website wasn't working, their payment gateways were inactive, and they had no visual identity or digital presence. Internal processes were manual and disjointed, with no marketing strategy or defined sales structure.
WhatsApp was their only management tool, and there were no formal customer service or digital sales channels. Furthermore, there was no technical content, optimized catalog, or sales funnel.
The biggest challenge was transforming a completely disconnected operation into a scalable commercial ecosystem, focused first on consumer sales (B2C), and then migrating to a highly segmented B2B structure, without losing operational continuity or reputation.
Website down without payment gateways or navigable structure.
No visual identity, without consolidated branding or professional graphic line.
Without a functional digital catalog, products without descriptions or technical sheets.
Total absence of search engines (basic and technical SEO non-existent).
No advertising campaigns were carried out, neither on Google nor on social networks.
Commercial operation dependent exclusively on WhatsApp.
There was no sales funnel or digital conversion strategy.
Inactive social channels, without a calendar, content or strategy.
No integration between commercial, technical and customer service areas.
Without audiovisual content strategy nor educational/aspirational approach.
Absence of activations or physical contact points with digital.
Disconnect between the sales area and user-generated data.
B2C business model without clear strategic direction and without positioning actions.
Lack of visibility in the B2B channel, despite its potential and industrial experience.
Without professional marketing advice or structure, nor indicators to measure results.
In 30 months of working together, Boomer Lightning went from having no digital presence to operating with a modern, measurable, and scalable business infrastructure. A fully functional Shopify store with integrated gateways was launched, over 800 products were uploaded and optimized, and educational, technical, and emotional visual content was developed.
Se activaron campañas de Google que conectaban búsquedas con productos específicos, y se lanzaron campañas virales para fechas clave como Buen Fin y Navidad. Además, se produjeron +430 diseños en más de 12 formatos distintos para microsegmentos en la red de display y el sitio web, así como +124 reels for social networks.
An engaged audience was consolidated and all visual communications were redesigned. In the final stage, a clear migration strategy was drawn up and executed. B2B model, through micro-segmentation campaigns by sector, advisory business structure and prospecting funnels by industry. The entire project was directly directed, advised, and executed by alavista.mx.
$356,000+ MXN in net sales on Shopify.
Activation of a digital catalog and store with more than 800 functional variable products.
Google campaigns directly connected to product searches (Google Ads + Shopping).
+206,000 organic impressions with structural SEO positioning.
+124 reels produced for TikTok, Instagram and Facebook.
+5,750 new key followers on key social networks.
Viral campaigns for Buen Fin, Christmas, and special promotions.
Physical activations in hardware stores with dynamic QR codes and promotional kits.
Virtual tour active on Google Maps from the showroom and factory.
B2B microsegmentation campaigns for architects, hardware stores and electricians.
Results dashboards in Looker Studio and automated reports.
Asesorías comerciales, estratégicas y de contenido throughout the project.
Aligned organic and paid positioning, which allowed Boomer Lightning to appear in relevant search results and improve its digital authority.
Shopify store development and restructuring, with catalog integration, payment gateways, and optimized user experience.
Loading and optimizing more than 800 products through Shop Manager, with SEO structure and technical sheets.
Production of more than 430 visual pieces, including 124 reels educational, promotional and emotional for social networks.
Ads campaigns on Google (Search, Display, Shopping), Meta and Instagram, directly connected to individual products.
Microsegmentation strategies applied in B2B campaigns for architects, hardware stores, builders and technicians.
Physical activations at points of sale, with visual elements, promotional kits, dynamic QR codes and branded staff.
Virtual tour on Google Maps from the showroom to generate trust and strengthen the brand's local presence.
Digital strategic consulting, focused on strengthening digital assets, optimizing processes, and scaling Boomer Lightning's operations. It was accompanied by ongoing consulting to consolidate the online ecosystem of Boomer Lightning.
Interactive Dashboards in Looker Studio, integrating sales, campaign and web traffic metrics for decision-making.
Mailing design and automation, with visual structure, segmentation and conversion objectives.
Technical and content SEO optimization, from labels to blog writing and e-commerce descriptions.
Development of media kits and content for influencer campaigns, both B2C and sectorized for the professional channel.
Creation of BTL materials such as printed cards, flyers, signage for activations and physical product manuals.
Advanced remarketing campaign settings based on behavior by product and audience.
Comprehensive project management, from strategy and execution to operational monitoring and ongoing consulting.
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