“Don Sanchez,” a nationally recognized restaurant located in San José del Cabo, needed to update and strengthen its visual identity to reflect its unique gastronomic proposal and consolidate its position as a benchmark in contemporary Mexican cuisine.

• Modernize your logo without losing its essence:
  The main challenge was to redesign the logo, maintaining its connection with the original elements, such as the maguey, but updating it to convey modernity, sophistication and authenticity.
• Ensure visual consistency across different platforms:
  The brand required an identity manual that would establish clear guidelines for the use of the logo, colors and fonts, ensuring consistency across all its applications.
• Need for solid promotional materials:
  It was crucial to design visual assets, such as menus, signage and business cards, that projected professionalism and reinforced the premium experience the restaurant offers.
• Convey the unique restaurant experience:
  Don Sánchez's space and atmosphere are an essential part of its proposal. A tool was needed that would allow customers to explore and connect with the restaurant even before physically visiting it.