The Acapulco Chair

The Acapulco Chair fuses artisanal tradition with innovation, elevating its iconic design to new heights. While its visual content was already notable for its realism, they sought to offer an even more immersive experience. With the 360° Virtual Scanning, not only allowed their customers to interact with their products dynamically, but also captured their presence in Expo Mueble 2025, ensuring that their stand could be explored digitally and strengthening their positioning in the industry.

We contribute with:

The Acapulco Chair: Elevating the Shopping Experience with e3 and its Impact at Expo Mueble Internacional 2025 /
Guadalajara 2025

The main challenge

The result

The main challenge

The Acapulco Chair sought to improve the online shopping experience and maximize the impact of its participation in Expo Mueble 2025.

  • Extend the visibility of your participation in Expo Mueble 2025: They were looking for a solution so that their stand could be visited digitally even after the event.
  • Differentiation in a competitive market: With multiple options in the artisanal furniture sector, it was key to integrate innovative technology to stand out and increase customer confidence.
  • Lack of interaction with products on the web: Although their images were of high quality, customers were unable to explore every detail of the furniture with an immersive experience.

The result

Thanks to the implementation of the 360° Virtual Scanning, we achieved:

  • Scan your booth at Expo Mueble 2025, allowing customers and partners to explore it digitally after the event and strengthen its positioning in the industry.
  • Implementation of Hotspots and Interactive Tags, providing key information on materials, colors, dimensions and customization options directly within the virtual tour.
  • Facilitate the purchasing process for international customers by eliminating the need for physical visits and providing a clear visualization of finishes, materials and designs.
  • Differentiate La Silla Acapulco from the competition, positioning the brand as an innovator in the artisanal furniture industry with cutting-edge technology.
  • Increase the Customer interaction with products on an 80%, allowing them to explore them from all angles with an immersive experience.
  • Reducing purchasing uncertainty, improving the conversion rate in ecommerce by 35% by providing greater confidence in customers' decisions.

 

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Mechanisms used

  • State-of-the-art 360° Virtual Scanning: We digitalize your product catalog and your stand in Expo Mueble 2025 powered by Matterport technology, delivering a highly accurate interactive experience.
  • Post-event visibility strategy: We used the virtual tour of the stand to extend its digital reach and reinforce brand perception after the Expo.
  • Integration of the interactive tour into the web: We implemented the 360° viewer in your e-commerce and on your website, ensuring compatibility with any device.
  • Optimization to improve user experience: We ensure fast loading times and smooth navigation for frictionless interaction.

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