• Cosmetics

TYF Soaps and Handmade Cosmetics

TYF Cosmética Artesanal is a brand that combines tradition, sustainability and quality. Led by its founder Tania Yunuen Flores, it creates natural, handmade products that prioritize well-being and care for the environment. In this project, we transformed its image into a solid and coherent system through a complete identity manual, along with a Virtual Tour.

We contribute with:

Social media

Graphic design

360° Virtual Tour

Positioning in Google

TYF Soaps and Handmade Cosmetics /
2021 – 2023

The main challenge

The result

The main challenge

TYF faced several challenges that needed to be resolved:

    1. Establish a strong visual identity:
      Although they had a logo, they required an identity manual that would guarantee the correct use of their brand and define the graphic essence of their proposal.
    2. Increase your presence on social networks:
      Their platforms needed creative content that was consistent with their offering of handmade and natural products to capture the attention of a wider audience.
    3. Connecting the traditional with the digital:
      The brand sought to communicate its artisanal process and its commitment to the environment in a visually appealing and accessible way through digital campaigns and publications.

The result

Thanks to strategic work, we achieved:

  1. Develop a complete identity manual:
    It included guidelines for corporate colors, fonts, applications and clear rules that consolidated TYF's image in all areas.
  2. Creating strategic content for social media:
    We designed visually appealing posts and campaigns that highlighted their values and products, achieving an increase in reach and interaction with followers.
  3. Strengthening brand perception:
    Through coherent and professional branding, TYF projected trust and quality, attracting new customers and retaining existing ones.
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Mechanisms used

Identity manual:

We developed a manual with clear guidelines for the correct use of your logo, colors and fonts, consolidating your visual identity across all channels.

Social media management:

We create engaging and strategic content for Instagram and TikTok, highlighting the artisanal process and brand values, achieving greater reach and interaction.

Professional photography:

We conducted photo shoots that highlighted the details and artisanal quality of their products, using creative compositions to captivate their audience.

Creative campaigns:

We develop innovative concepts and visual narratives such as “From nature to your hands” to strengthen the emotional connection with your audience.

Strategic branding:

We implemented a consistent graphic line that is adaptable to different platforms, projecting professionalism and authenticity in each piece of communication.

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Social media

Social media isn't just about posting for the sake of posting, it's about creating real connections. We create purposeful content focused on your goals so your brand is heard authentically.
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Graphic design

We create authentic and functional visual solutions: from logos to advertising materials and digital designs. If your idea needs shape, we take care of making it impactful and effective.
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360° Virtual Tour

Offer an immersive experience with a 360° virtual tour that allows your customers to explore your spaces from anywhere. Ideal for highlighting on platforms like Google Maps and your website, increasing trust and interest.
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Positioning in Google

We make your business stand out on Google, positioning you locally to outperform your competitors and be within reach of those who need you. Be the first search result!
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