Zelený Dress Rental

In this project we worked on the comprehensive development of the visual identity of Zeleny, a clothing boutique that seeks to reflect freshness, elegance and minimalism in every detail. The project included the creation of a clear and functional identity manual, the design of visual applications such as bags, labels and stationery, as well as graphic elements for the store that reinforce its accessible and welcoming personality. Every detail was thought out to reflect Zelený’s values, making the brand attractive and approachable for all its customers.

We contribute with:

Graphic design

Zelený Dress Rental /
2023

The main challenge

The result

The main challenge

“Zelený”, a clothing boutique, sought to build a visual identity that reflected its fresh, elegant and minimalist essence, aligned with its exclusive focus on design and quality.

The main challenges were:

  • Create a stylish and unique logo: Design a logo that encapsulates the brand's freshness and sophistication, aligned with a modern and minimalist style.
  • Ensure a consistent visual identity: The brand required an identity manual that established clear guidelines for the use of the logo, fonts and colors in various formats and applications.
  • Branding materials design: Development of visual applications, from stationery to packaging, that communicate professionalism and exclusivity.
  • Integrate an engaging visual experience: Ensure that each graphic element contributes to reinforcing the perception of the boutique as a premium space.

The result

  • Distinctive and refined logo: A modern and clean design, aligned with the brand's values of freshness, elegance and minimalism.
  • Sophisticated color palette: Use of soft and natural tones that reinforce the elegant and exclusive personality of the boutique.
  • Visual Identity Manual: Creation of a detailed document defining the use of the logo, colors, fonts and applications, ensuring visual consistency across all touchpoints.
  • Elegant Visual Applications: Design of materials such as bags, labels, corporate stationery and signage, which project the premium character of the brand.
  • Comprehensive visual coherence: Each element was designed to communicate the unique essence of Zelený, establishing its positioning in the high-end market.
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Mechanisms used

Creative development
  • Visual conceptualization: Logo design based on the brand values: freshness, elegance and minimalism, using simple and sophisticated shapes.
  • Building the color palette: Selection of natural and soft tones that reinforce the elegant visual identity of the boutique.
  • Custom Typography: Implementation of functional and decorative fonts, achieving a balance between modernity and sophistication.
Visual applications
  • Branding design: Creation of bags, labels and corporate stationery that project exclusivity and professionalism.
  • Signage and details in store: Development of graphic elements for the interior of the boutique, reinforcing the customer's visual experience.
Visual identity strategy
  • Identity manual: Development of a document that defines the correct use of the logo, colors and fonts to ensure consistency across all applications.
  • Visual prototyping: Using mockups to test the implementation of graphic elements in different formats before production.

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Graphic design

We create authentic and functional visual solutions: from logos to advertising materials and digital designs. If your idea needs shape, we take care of making it impactful and effective.
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